EdTech Consulting
GTM support for EdTech companies with a great product but no path to the buyer.
A person on the inside
Brett’s working relationships with district leaders, BOCES coordinators and state education networks put your product into the language and channels that reach decision-makers.
The language of superintendents, the mechanics of BOCES certification and the politics of procurement committees are a world apart from product development. That gap is the work.
Warm introductions to superintendents and to BOCES, ESC and IU leaders. Guidance through BOCES certification, NYC DOE vendor approval through IRMAA and state procurement. Conference strategy for ASU GSV, ISTE and FETC.
Services
Lead Gen & District Intros
Warm introductions to superintendents and to BOCES, ESC, and IU leaders.
Vendor Approval & Procurement
Guidance through BOCES certification, NYC DOE vendor approval through IRMAA, and state procurement.
Conference & Event Strategy
A plan for ASU GSV, ISTE, FETC, and other major conferences, with VIP introductions and activations.
Innovation Sprints
Focused sprints where vendors and districts work together on real challenges.
Podcast Marketing
Reach education leaders through AmpED to 11, Brett’s podcast.
Messaging & Positioning
We translate your product into the language district leaders use.
Engagement Models
Retainer
Ongoing monthly partnership covering introductions, procurement support, messaging refinement, and conference strategy.
Event-Specific
Focused support for a single conference or summit. VIP introductions, activation strategy, follow-up coordination.
Outcome-Based
Engagement structured around specific milestones: BOCES certification, district introductions, procurement approval.
Custom
Scope tailored to your product, stage, and target market. Most start with a strategy session.
FAQ
How does EdTech consulting help companies reach school districts?
Warm introductions to superintendents and procurement leaders, navigation of certification processes like BOCES and IRMAA, and translation of product messaging into district language.
What is BOCES vendor certification?
BOCES (Board of Cooperative Educational Services) certification is a regional approval process that allows EdTech companies to sell through cooperative purchasing channels.
What does an EdTech consulting engagement look like?
Typically starts with a strategy session to understand your product, target districts, and goals. From there, a tailored plan covering introductions, procurement navigation, conference strategy, and messaging.
Let's Chat
If your product serves students and educators, we’d like to help you reach the people who can put it to work.